While most marketers are gaga over Facebook these days, you may not want to rule out MySpace just yet. While the Web media didn't miss a beat on Facebook matching MySpace in terms of unique traffic last week, MySpace was touting its own achievement - namely, "significant spikes in time spent and page views," according to January Comscore numbers.
These user engagement metrics include all time highs in the "minutes per visitor" and "total minutes" categories. Page views also jumped to the highest level the company has recorded in more than one year. Those are important metrics and should not be ignored.
The average MySpace user spends 266 minutes (4.4 hours) on the site every month—a +15% increase over last month and a +31% increase year over year. January is the highest level of minutes-per-visitor MySpace has ever seen. Page views on MySpace have reached an all time high of 44 billion—more than double that of the company’s nearest competitor.