Website testing and personalization platform Amadesa announced the release of its Customer Experience Platform™ today at eTail West. Amadesa software analyzes user behaviors to guide choices and eventually outcomes (read conversions) - an increasingly essential part of the Web success matrix.

The platform allows users to optimize interactions on their websites through A/B & multivariate testing (element and/or page-level testing), segment testing (from sources like referring search engine, paid search keyword, etc.), automated persona targeting  and product recommendations. The automated persona targeting leverages a predictive analytics algorithm that takes into account more than 25 characteristics like IP address, browser and screen resolutions, day and time of day, etc.

Amadesa’s “virtual layer” technology can be applied to shopping carts, forms, subscriptions and registrations to simultaneously test design, functionality and persuasion elements. This enables clients such as Chicago.com and SmoothFitness.com to know what prompts the best customer response, without working with or around IT teams.

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