SortPrice Adds Shop by Color Feature

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Shopping search engine SortPrice added a new "Shop By Color" feature. That might not be big news to those that use other shopping comparison engines, but if you're taking the time to customize a XML shopping feed with attributes such as color it's certainly worthy of note. Bidding on a keyword containing a refining descriptor such as the color could ultimately lead to a lower bid price and a lower cost per conversion.

The "Shop by Color" feature at SortPrice allows users to narrow a detailed product search by color, or shop for a product by color alone, such as green MP3 players, white women's sandals, or even red blenders. Product thumbnail images across the site can now be enlarged, along with the text of product descriptions, for easier reading and research. When consumers are cutting spending, you need every feature you can to get users comfortable and this is certainly a way to do that.

"In the five short years since we started this company, Sortprice has become a reliable online shopping partner for millions of people and a trusted ally among merchants," said Doron Simovitch, Sortprice co-founder and CEO. "These new tools, designed with the shopper in mind, represent our commitment to using cutting edge technology to give consumers the best online shopping experience available."

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