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March 2009 - 'Net Features

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MySpace Local: Social Reviews

MySpace and Citysearch are teaming up to offer MySpace Local. The new directory combines Citysearch's functionality of allowing users to search, review and rate businesses. And, it adds MySpace's flavor by allowing users to search friend reviews...

Published Tue, Mar 31 2009 5:45 PM by MaureenA

Filed under: local, myspace, advertising alternatives, local marketing, citysearch
Tweet Multi-Language with SpeakLike Twitter Translation

Look through your Twitter followers and you're bound to have some from foreign countries. And they are bound to have hundreds of other connections in those countries that might not speak English. SpeakLike can help, by translating your tweets to become...

Published Tue, Mar 31 2009 5:30 PM by Mike Phillips

Filed under: twitter, translation, international
'08 Interactive Advertising Hits Records

Despite a slow economy and down national advertising spending, interactive advertising grew in 2008 with record numbers released in a report by Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP (PwC) . Interactive advertising spending...

Published Tue, Mar 31 2009 5:00 PM by MaureenA

Filed under: advertising, iab, interactive advertising bureau, ad spend, 2008 advertising, PWC
Encore, ControlScan Protect Data

Encore Payment Systems has partnered with ControlScan to ensure merchants are meeting the new PCI Data Security Standards (PCI DSS). The standards, established by the PCI Security Standards Council , must be met by all organizations that deal with cardholder...

Published Tue, Mar 31 2009 4:45 PM by MaureenA

Filed under: E-Commerce, internet retailers, ecommercece, pci compliance, encore, control scan, pci, controlscan
Loyalty Programs & Customer Retention

When you spend thousands of hours on SEO and thousands of dollars on paid search or display advertising, you better absolutely be sure that not only are you converting visitors but that you’ve got strategies in place to ensure you retain those customers...

Published Tue, Mar 31 2009 10:30 AM by Peter A. Prestipino

Filed under: loyalty programs, customer retention, customer retention tactics, point programs
Free Hugs: Competing Against The Freemium

Web entrepreneurs have a difficult choice to make with the release of every new service. Should it be offered complimentary to bring in streams of users or should we charge for it with an aim of adding to profitability? Let's look at the challenges...

Published Tue, Mar 31 2009 10:26 AM by Peter A. Prestipino

Filed under: freemium
Online or Offline Marketing: Having It Your Way

According to a study released recently by Bredin Business Information (BBI), major marketers targeting small and medium businesses are relying less on traditional marketing tactics, but that's one of the top ways SMBs like to receive product and service...

Published Tue, Mar 31 2009 10:15 AM by Peter A. Prestipino

Filed under: small business, online marketing, online marketing strategy, marketing tactics, smb
SLI Systems, ECMTA Partnership

The trade association for small and medium online merchants, eCommerce Merchants (ECMTA) announced a partnership with SLI Systems . This arrangement provides ECMTA members free search site reviews by SLI with the company providing ideas and suggestions...

Published Tue, Mar 31 2009 9:58 AM by MaureenA

Filed under: E-Commerce, ecommerce, sli systems, ECMTA
Webinar Watch: Survival Strategies & Email Compliance

There are hundreds of Webinars held each day that may be of interest to you. Website Magazine realizes your time is important so we'll be periodically listing those we think you might find most valuable. If you've got a Webinar you are promoting...

Published Tue, Mar 31 2009 9:54 AM by MaureenA

Filed under: webinar, email compliance
Facebook's Over 35 Demo Nearly Doubles in Last 60 Days

We knew that Facebook was growing fast. We also knew that it wasn't just for college kids anymore. But recent numbers show that Facebook's audience is growing older, quickly. The group of Facebook users over 35 years old is booming. In the last...

Published Mon, Mar 30 2009 4:30 PM by Mike Phillips

Filed under: facebook
ineedhits Unveils Reseller Program with API

Search engine marketing service provider ineedhits enhanced their private label reseller offering with a new API based solution for qualifying partners. The API driven reseller program will allow partners to sell ineedhits' range of affordable search...

Published Mon, Mar 30 2009 10:16 AM by Peter A. Prestipino

Filed under: affiliate, marketing, search marketing, api, ineedhits, reseller program
The Sun Sets on Video Ad Units

Google will be sunsetting (ending) the video advertising units feature, which allowed publishers to show YouTube content and ads on pages for a share of the revenue. The program will end at the end of April 2009. This change won't affect the availability...

Published Mon, Mar 30 2009 10:13 AM by Peter A. Prestipino

Filed under: adsense, google, video ads, youtube ads, adsense publishers, video adsense
Ubikwiti On-Demand Accounting for Online Retailers ($4.99/mo)

Ubikwiti has announced an accounting solution for online retailers. These and other cloud-based, on-demand accounting and financial management applications are excellent ways for online retailers to cost-effectively manage their businesses. According...

Published Mon, Mar 30 2009 10:10 AM by Peter A. Prestipino

Filed under: E-Commerce, Software, ecommerce software, ubikwiti, online retailers, accounting, on demant accounting, accounting software
Nonprofit Benchmark Index Study

Convio announced the results of its annual Online Marketing Nonprofit Benchmark Index Study, which measures online results for nonprofits. This year's study surprised even me and I am sure it will for others. The study indicated that online engagement...

Published Mon, Mar 30 2009 10:04 AM by Peter A. Prestipino
Adwords Interface Changes (Beta)

Google made several live enhancements to its Adwords offering and is expanding its beta test to include more advertisers. Features of the partial beta roll out include: Performance graphs will help advertisers identify trends over time on campaign management...

Published Fri, Mar 27 2009 10:21 AM by Peter A. Prestipino

Filed under: google, ppc, marketing, google adwords, adwords

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March 2009 - 'Net Features