Flash & SEO Together at Last! Sort of...

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Adobe has rolled out a Search Engine Optimization Technology Center to help designers ensure that search engines can crawl and index their rich Internet applications (RIAs) and SWF content.

For as long as I can remember, Flash and SEO have gone together like oil and water - but that is definitely changing. In an effort to make SWF files a first-class citizen in the world of searchable Web results, Adobe has been recently working with search engines to make SWF content more searchable. The information resource released may help some designers overcome the inherent challenges with flash and SEO immediately.

Adobe has provided Flash Player technology to Google and Yahoo! that allows their search spiders to navigate through a live SWF application - almost as if they were virtual users. The Flash Player technology runs a SWF file in a similar way the file would run in Adobe Flash Player in the browser. It returns all of the text and links that occur at any state of the application back to the search spider, which then appears in search results to the end user.

There is a handy SEO checklist for RIAs available in the resource center, released yesterday. It covers how to integrate search into the planning stages and production cycles designers encounter when developing RIAs.

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4 comments

@Fitz 03-18-2009 8:22 AM

"Adobe has been recently working with search engines to make SWF content more searchable"

... I've been hearing this for years. I'll believe it when I do a search a and actually get a flash site listed in the top ten results.

AviL 03-18-2009 7:56 PM

I've been seeing these results for a long time. I noticed some of my flash sites coming up in results before I even heard about this, I don't know, over a year ago at least . . . it has already happened. I had to remove emails getting spam from being listed in plain text in a swf already as well . . .

Nate Stockard 03-20-2009 8:16 PM

I just can't believe that Yahoo and Google will magically be able to index flash. AviL, please show me some searches that you have because I haven't seen one yet!

GlennW 03-23-2009 5:17 PM

well for those that don't beleive it. i've seen the headless flash player used by google and others and it works as stated. believe it, my swfs are indexed fine aand have been indexed and showing in search. if you doubt its true than take a look at the flash search info pages at Adobe and grab the SDK. works really well. it's a massive move forward and shows a real commitment from both Adobe & google to crack this issue. you may have been hearing rumour for years but this new tech is something quite different. take a look for youself rather than just dismiss it without looking into it. after all web apps are becomming more n more important part of everyday web life now so the timing of this is no supprise. trust me it works fine and you'll start seeing results you.d not have seen 12 months ago. grab the sdk and read the docs glenn tinylion development uk ps sent from phone so excuse typos.

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