PPC Spring Cleaning Tips From YSM

Posted on

  • email
  • twitter
  • facebook
  • share this

share this

Yes, the first day of Spring - perhaps that's why we managed to publish one post yesterday. Spring is not just on our minds, though Yahoo has kindly provided a few tips about spring cleaning for your paid search account. It's a great reminder to revisit and perhaps rethink your paid search campaigns at all the PPC providers you use (or perhaps should be using).

Perhaps the best general PPC spring cleaning tip from Yahoo! Search Marketing is related to account structure. Organizing your campaign the same way your website is structured and creating distinct campaigns for each product make it easer to manage and maintain. Advertisers may also want to further organize campaings into ad groups. Doing so makes the ads in each ad group much more relevant, since they only need to support a small number of related keywords.

Some good tips for sure. There are some others related to limiting keywords, ad quality, site relevance and duplicate keywords that are worth a review.


What's One Great Idea Worth?
Upgrade to a professional-level membership from Website Magazine and find out!

Login To Comment

Become a Member

Not already a part of our community? Sign up to participate in the discussion. It's free and quick.

Sign Up

Be the first to comment on this article

999 E Touhy Ave
Des Plaines, IL 60018

Toll Free: 1.800.817.1518
International: 1.773.628.2779
Fax: 1.773.272.0920
Email: info@websitemagazine.com