Adwords Interface Changes (Beta)

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Google made several live enhancements to its Adwords offering and is expanding its beta test to include more advertisers.

Features of the partial beta roll out include:

  • Performance graphs will help advertisers identify trends over time on campaign management pages.
  • Roll-up tabs will display high-impact areas of an account (see and edit keywords, placements or ads from all ad groups on a single tag).
  • In-line editing is a feature long sought after by advertisers. Simply click on a keyword or bid to make a change, instead of loading a whole new page.
  • The new networks tags enable advertisers to look at statistics on the placements where ads have appeared, and then take action by setting unique bids or excluding placement directly from within the report.

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