Survey provider Zoomerang announced the release of Tag Open-Ended Respsonses, an analysis tool that enables users to analyze respondents' written feedback.
Unlike survey providers that make open-ended responses viewable but not quantifiable, the new Zoomerang feature illustrates the most frequently used words and phrases in responses, creates tag lists that group the phrases into common themes (by tag cloud, frequency and response) and "features a drag and drop experience that enables users to easily turn an open-ended response into a closed-ended one that is tied to a clear percentage." That's pretty cool.
Results can be added to PowerPoint presentations or PDFs and integrated into the analytics functionality of the Zoomerange survey app, so users can cross tabulate results, apply filters, graphs, and even create a widget to post it online.
Rob Glickman, director of e-commerce for Zoomerang explains, "The ability to analyze and share survey results effectively is fundamental to our subscribers' success. This feature enhances that ability in a powerful, innovative way."
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