craigslist Booms in Recession

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Demand for classified sites has increased dramatically, according to a report released by Hitwise. Its report showed visits to classified sites increased by 84 percent in one year. Numbers increased the most between December 2008 and February 2009. To highlight the demand for craigslist visits, Hitwise divided the data into two categories: craigslist sites and all other classified sites. The category for all other classifieds was mostly flat throughout the year while craigslist's numbers increased rapidly. The report notes that craigslist visits increased 90 percent, while visits to all other classifieds grew 22 percent.

Heather Hopkins, senior online analyst, Hitwise, reports that craigslist users are typically from higher income households, but the data from this report suggest that lower income households are now turning to the site for resources.

Are you part of the increased traffic that helped craigslist boom 90 percent?


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