Global Search Spend: The Good, Bad, & Ugly

Posted on

  • email
  • twitter
  • facebook
  • share this

share this

Covario released its Global Search Spend Analysis for the first quarter of 2009.

Highlights from the report include:

- Growth in paid search spending for Covario customers contracted slightly, -1.4% in Q1’09 (compared to Q4’08). This is down from the same period last year when paid search advertising spending grew 2.4% from Q4’07 to Q1’08.

- The reduction in spend was localized to EMEA, where spending contracted by 15.9% from Q4’08. Spending in the Americas was up slightly, 0.8%, and in APAC spending was up 7.4%.

- Google has been most impacted by the cutback in EMEA due to their 95%+ market share in the region. For the first time, we saw a 6% decline in the growth rate on Google spending — again, largely due to the cutbacks in EMEA. Yahoo and MSN both posted big gains in spending and in share.

- CPCs rates continue to fall, as spending on paid search programs remains in flux.


Looking for practical advice on how to succeed in Web business?
Request a professional-level membership from Website Magazine and receive bright ideas each month to shorten your road to profitability.

LeadsCon Las Vegas is the definitive conference for vertical media and direct response marketing. Register Now & Save Hundreds!

Login To Comment

Become a Member

Not already a part of our community? Sign up to participate in the discussion. It's free and quick.

Sign Up

Be the first to comment on this article

999 E Touhy Ave
Des Plaines, IL 60018

Toll Free: 1.800.817.1518
International: 1.773.628.2779
Fax: 1.773.272.0920