Goodmail Systems formally released CertifiedVideo, a technology that enables marketers to incorporate streaming video into the body of email messages.
Video has been slow coming to email because of security concerns. Email provider prevent video from playing or from reaching users altogether. To ensure that CertifiedVideo messages work as promised, Goodmail analyzes prospective senders’ video players for code stability and platform compatibility. Once approved, senders can leverage Goodmail’s existing CertifiedEmail infrastructure to affix cryptographically-secure CertifiedVideo tokens to outbound messages that instruct receiving email providers to deliver them directly to the inbox with video content enabled.
AOL is the first email provider to implement CertifiedVideo, enabling its Webmail users to receive CertifiedVideo messages. The first CertifiedVideo senders include Country Music TV, DailyCandy.com, Fox Digital, iVillage (NBC Universal), LiveNation, The New York Times, Target, Thrillist and Turner Networks.
“CertifiedVideo merges the best of the Web with the email inbox, delivering breaking news and sports, exclusive movie premieres and product demonstrations directly to an audience of opt-in subscribers,” said Peter Horan, CEO of Goodmail. “Americans watched more than 14 billion online videos this past January alone. With CertifiedVideo, consumers can now watch videos within their email inbox without having to click to an external Web site, and brands can tap into shifting media consumption habits and craft truly interactive, email 3.0 marketing campaigns.”
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