Your E-mail Reputation Matters

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Pay attention to how you e-mail, says Messaging Anti-Abuse Working Group (MAAWG). It released a new white-paper, "Message Sender Reputation Concepts and Common Practices," to explain how the habits of e-mail senders are now used by providers to distinguish spam from regular e-mail. This practice opens up the traditional blacklisted or whitelisted e-mail concepts, which in turn can deliver more targeted e-mails to recipients. MAAWG believes that by evaluating habits of senders vs. the actual content in e-mails more flexibility will be created and allow more e-mails to reach recipients that are incorrectly tagged as spam.

The providers combine habits with other technologies to determine good vs. bad e-mails, said Michael Adkins, co-chair of the MAAWG technical committee and AOL senior systems programmer in the release. Check out the white paper to learn more about what providers are doing to determine reputations. Previous best practices from MAAWG include sender e-mail technologies and subscription methods.

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