Google Goes Hyper-Local

Posted on

  • email
  • twitter
  • facebook
  • share this

share this

advertisement

One of the major issues that local search has had in the past is that "local" really meant "local as defined by the user" - until now. Google has made a major advancement in local search and essentially integrated some basic IP intelligence into local search.

Google has already rolled out the new local search results, which will appear on a Google Map even if you don't type in a specific geographic location along with a keyword query (such as Chicago Thai food). This is a major development for those websites that rely on local traffic. Google is matching user IP address to a broad geographical location (where you are) and presents listings based on that information. Unfortunately, as it stands right now though, it's got problems.

After searching through a few local results, I would have to say the change (despite its major importance and potential) is a pretty significant failure. Based on my albeit limited experience with these results, it seems the listings are based on too broad of a geographic area. Being successful in a town like this and I'm betting other towns as well, will mean narrowing results to neighborhood location or even zip code location which matches IP addresses.

Don't get me wrong: this is perhaps one of the most important local search developments in years. I advise every company (that has not already) to sign up to Google Maps immediately, as the trend towards IP matching is, once again, crucial to your Internet success.

__________

Shorten the road to Web business profitability!
Request a professional-level membership from Website Magazine and receive bright ideas each month on SEO & PPC, Affiliate Marketing, Web Design, Software, Development and more.

 

Custom WordPress Design Themes at 99designs.com. Get the most designs for your buck when you start a design project!


Login To Comment

forget your login information?

Become a Member

Not already a part of our community? Sign up to participate in the discussion. It’s free and quick.

Sign Up

1 comment

04-06-2009 10:45 PM

Pingback from  Google Goes Hyper-Local - Website Magazine - Website Magazine

Add to the discussion!

advertisement

999 E Touhy Ave
Des Plaines, IL 60018

Toll Free: 1.800.817.1518
International: 1.773.628.2779
Fax: 1.773.272.0920
Email: info@websitemagazine.com

Facebook


Twitter