Last week Website Magazine reported on research from The Nielsen Company that noted 71 percent of survey respondents said they plan to use the mobile Web over the next two years. There remains a lot of disagreement on what the "mobile Web" truly means, but it does present an exciting opportunity for agencies that see the potential in mobile marketing.
While there are few agencies specializing solely in mobile marketing at the moment, there are many companies out there aiding in its development. TxtImpact, a provider of mobile solutions since 2002, is one such provider. The company just announced the launch of a white-label reseller mobile marketing platform for agencies this week. For agencies that want to add some additional new media offerings, this might just be right.
With the ability to administer mobile marketing campaigns and track the effectiveness for clients, agencies could be poised nicely to help satisfy the lofty goals expected for the mobile Web. Plans for the white-label program range based on usage and depth of customization, but start at $299 per month. This level would allow agencies to create up to 10 campaigns, and take advantage of TxtImpact's suite of business marketing tools including text alerts, text polls, text trivia, text info on demand, and mobile ringtones.
Would you use a white-label marketing platform or would you want it developed and operated completely in-house?