Next to acquiring website visitors, conversion is the most important goal for Internet professionals. While much of the optimizaton in the past has been manual modifications based on best guesses, there are many tools available that aid in improving conversion.

Case in point, Vertster, which just announced the launch of a new version of their website conversion optimization tool. The solution enables webmasters/marketers to test messages, images, page structure, pricing and hundreds of other variables.

What is unique about Vertster is that rather than relying on page tagging like existing solutions, Vertster uses a JavaScript approach for altering the look and feel of web pages, reducing the amount of set-up time and the cost of running a test by several multiples.