One of the challenges with video  -- in addition to creating and distributing it -- is measuring it effectively. Fortunately, there are companies out there that help advertisers and publishers know a little bit more about the effectiveness of that content.

Video measurement provider Visible Measures has entered into an agreement to become the online video measurement platform for social portal MySpace. The company provides brand advertisers and agencies with a view across all campaign components including syndicated content, social and paid video placements.

MySpace will be able to leverage Visible Measures to collected audience behavior data on the millions of video streams that are served every month and provide advertising clients and content providers visibility into campaign performance and content effectiveness.

“MySpace is a global leader and a premier video-sharing destination that is relied upon by many leading brand advertisers,” said Brian Shin, founder and CEO of Visible Measures. “As we look to help MySpace capitalize on their unique value proposition, we are excited to expand our relationship with them and enable their content providers and advertisers to be even more successful on MySpace.”