Technology Company AdInsight Limited has developed an innovative online call
tracking system (branded as Web Route) which can provide businesses with
statistical proof of how effective their advertising campaigns are in winning
customers and achieving sales.
The Web-based rule system will help businesses
optimize their online ad spend by pinpointing how a phone-in customer
found the company online.
There are many ways a customer could find a business online (from social
media sites to pay-per-click advertisements), which is why solutions like this
are so appealing to those needing to measure their channel-specific return on
investment. Web Route offers a rule builder which allows businesses to create
any combination of rules they wish to track, for example, monitoring a set of
keywords on a specific search engine like Google using a broad match function.
"With the upgraded AdInsight tracking system, companies now have the
technology to track data on customer calls, including whether those calls
resulted in a sale and how those new customers found out about the company
online," said Ross Fobian, co-director at AdInsight. "The overall
result is that companies using AdInsight know exactly which advertising, whether
it is offline or online, is driving telephone sales and which is not."