Those SEOs most recognizable in the industry are often independents. The majority of SEOs, however, work in-house for companies both large and small. That may be one of the reasons that SEOinhouse.com and Search Marketing Expo organizer Third Door Media announced
In-House SEM Exchange, a search engine marketing conference dedicated to in-house SEOs.
The In-House SEM Exchange, sponsored by Microsoft Live Search, addresses the most pressing issues faced by attendees.
These in-house SEM folks will actually define the topics discussed during the
event through a pre-event survey.
"In-house SEOs will benefit from the safe haven of this event so that we can share openly, get input from people who have been through their challenges and get several solutions from a room full of people who understand the unique challenges of in-house
SEO," said Duane Forrester, Senior Program Manager, SEO - Microsoft/MSN.
The In-house SEM Exchange will happen on June 4th, 2009 following Search Marketing Expo - SMX Advanced in Seattle, Washington, June 2-3.