Email marketing service provider Listrak announced version 4.5 of its web-based email marketing and customer engagement solution. Most notable in this release are a number of new profiling filters as well as automated delivery of geo-tracking data (available manually previously).
Three of the new engagement segmentation filters allow users to sort their email data based on the date and time of the last open, read, or click. This is a very powerful feature that will enable marketers to target their most active subscribers with useful messaging or re-engage inactive subscribers with special offers.
Email marketers are also now able to filter subscriber lists by location using Listrak's IP-based geo-tracking tool, which is integrated with Google Maps. Users may segment their lists by country, region, or zip code. Users may select a specific zip code, or they may define a radius to target an area.