Publishers using both Google Analytics and Google Adsense can now officially
integrate their accounts.
Marrying the accounts takes just a few minutes. Publishers need to log into
AdSense, select the "Integrate your Adsense account with Google
Analytics" on the Reports > Overview tab and simply follow the on-screen
instructions. Once complete, publishers will find an AdSense-specific menu under
the "Content" section of Analytics containing reports on the top
Adsense Content, top AdSense referrers and AdSense Trending. The last reports
lets publishers analyze how a site generate revenue during different times of
the day and different days of the week.
The Adsense overview shows you ten metrics that summarize the Adsense
activity on your site. The total revenue made, revenue per CPM, total ads
clicks, the Adsense CTR, the eCPM (estimate cost per thousand page impressions,
or the revenue per thousand impressions), the total number of impressions (and
impressions per visit).