Personalization or Privacy?

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Giving Customers What They Want With the Privacy They Deserve

E-commerce and Internet marketing professionals have always grappled with personalizing online content for each visitor while preserving privacy. Many have given up, relying instead on opt-in initiatives such as newsletters, RSS alerts and social networking tools. Others spend enormous amounts of time and money monitoring and manually updating their sites at great expenses while lowering profit margins. Neither of those options deliver sustainable results.

Read more on optimizing personalization with Mayer Sheik of Certona


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