Analytics: Omniture Unveils Organic Search Segmentation

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Omniture now enables its users to segment reports by organic keyword rankings.

Rank and keyword data will be passed to Omniture SiteCatalyst when consumers click on organic search results. This enables marketers to view organic keyword reports in addition to paid search and other online analytics reports. This is a powerful feature and noteworthy improvement for Omniture users that is sure to provide some valuable marketing insights.

Omniture also announced that its channel partner prorgram now includes more than 500 certified agency and distribution partners, including WPP, IBM, Sapient, Soft Bank Technologies and others. Omniture also counts 46 of the Advertising Age top 50 interactive agencies as channel partners, and 16 of the top 18 e-commerce platform providers also are certified as Omniture partners. 

Website Magazine will be ranking the Top 50 Analytics vendors in its upcoming July issue. If you represent an analytics company (or know someone who does), contact a member of our editorial team.

via Web Analytics World

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MarkD 05-05-2009 9:28 PM

ummm...hasn't Google Analytics been doing this for free for years now?

Gus Salvetti 05-06-2009 2:12 PM

We're talking about segmenting SERP RANKINGS of keywords here (not just segmenting keywords). Google also just started passing the ranking data a few weeks ago. Good job Google and Omniture!

Gus S.

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