Search engine optimization today is more challenging than ever. Many Web
professionals have opted to take advantage of SEO software to minimize the
learning curve and help manage their overall Internet marketing campaigns. While some
purists might argue that there is no substitute for manually optimizing your site,
the truth is that minimizing the often dull and repetitive tasks (checking
rankings, finding new link partners) often associated with SEO can be reduced
dramatically, leaving more time strategic thinking that makes for a great
business. Let's review some of the most popular SEO software solutions on the
Link-Assistant is a serious
competitor in the SEO software space offering four distinct solutions; Rank
Tracker (keyword research and rank tracking), WebSite Auditor (site analysis and
content optimization), SEO SpyGlass (competitive research and link building
strategies and LinkAssistant (link building and link management). These services
are sold seperately for $87 each or purchased as a complete set of SEO tools for
$268. Free editions are available for Link-Assistant.
Editor's Choice: Traffic Travis is
the most recent SEO software program we've tested at Website Magazine. The
downloadable software offers a suite of 11 tools for finding keywords, analyzing
pages for SEO factors, identifying inbound links, reporting on traffic and
position, and provides a decent competitive research mechanism. Perhaps the most
noteworthy feature of TrafficTravis is that it is not just for SEO but for paid
search as well. The solution identifies which keywords competitors are bidding
on and the performance of that ad over time.
SEO Administrator is an
increasingly popular solution with quite the rich feature set. The Ranking
Monitor tracks site position in all major search engines (even checking web
positions in all 50+ Google data centers), a robust link popularity checker
(which checks, compiles and even analyzes competitive websites), tools for site
analysis and indexing, a log analyzer, and an HTML analyzer as well. A free
trial is available for download. There are three editions of SEO Administrator;
Standard ($129), Professional ($169), and Expert (($199).
Internet Business Promoter (IBP) offers a suite of professional website promotion
tools. Also known as Axandra, IBP is a downloadable software capable of
supporting multiple projects. Users have access to Arelis (a link popularity
software program) and many SEO specific tools, including those for keyword
research, directory and search engine submission, link building, and position
checking. A free trial is available, but professional versions range between $250
for the standard edition and $450 for the business-class level.
WebPosition Gold is a long-time and
respected provider of SEO software. The software program aids in the optimization
of web pages through its keyword research tools, reports search rankings, submits to top search engines, and
even tracks search engine rankings and website traffic, helping users to
analyze conversions (through a Web Trends integration). A free trial is available.
Versions range from $150 for the standard edition to $400 for the professional
SEO Elite offers a impressive suite of tools. It reports search engine rankings, monitors reciprocal links on partner sites, conducts backlink search, displays pages indexed by major search engines, uncovers penalized sites you may be linking to, finds link exchange partners, and submits articles to article directories.
Web CEO is perhaps the current leader
in SEO software, offering the most robust suite of search engine marketing tools in one software
program. Users are able to find the best keywords, edit and optimize sites in a
WYSIWYG editor, submit to search engines, find link partners, and even manage paid
search campaigns. Web CEO also enables its users to check rankings, track and
analyze visitors (over 120 live analytics reports) and know who links to a site.
A free edition is available, and the SmallBiz and Professional Editions range
from $199 to $389 respectively.
Late addition: RankSense is an SEO software featuring more than a domen tools. Users are able to discover rankings, analyze search engine coverage, identify problem pages, build sitemaps, select and appraise keywords, conduct link structure analysis and a whole lot more. RankSense offers a free 30 day trial and 60 day money-back guarantee and starts at just $29.95 per month.