White-Label Jivox Video Ad Platform

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Online video advertising service Jivox has made available a tool for publisher partners interested in white-labeling the service to create and manage advertisers' campaigns on the Jivox platform.

The Jivox Publisher Portal enables publishers' sales and ad operations teams to access and manage their advertiser accounts, enter insertion orders, set campaign pricing, track campaigns and traffic video ads all from a central console. Extensive analytics enable publishers to see real-time critical metrics related to ad performance and ad inventory and to report back to their advertisers.

"We built our new publisher portal so that our white-label publisher partners have a live status of all their advertisers' campaigns and can manage them the way they currently do business," said Diaz Nesamoney, founder and CEO of Jivox. "From pricing and payments to trafficking and reporting, the new Jivox Publisher Portal puts our partners in complete control."

Colorado media publisher Lehman Communications (http://www.lehmanfyi.com/) is the first to adopt the new online video advertising tool. "Jivox has helped us expand our offerings to new and existing customers. The ability to offer video and slide show web ads with audio has been well received by sales reps and advertisers alike. Jivox is extremely customer focused. Our questions are answered immediately and our learning curve was relatively short, due to their attention to our feedback and fast response time," said Terry Emler, ad director at Lehman Communications.

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MattE 05-06-2009 11:20 AM

Based on this response from Jivox - it would seem that they are not looking for new publishers.

"At the moment – we’re not looking for any new publishers to place Jivox advertisements."

MattE 05-07-2009 12:35 AM

apparently my previous comment (see above?) -- was made in error -- they are looking for white label partners -- just not publishers.  I guess i just got confused (not enough coffee) to understand all the uses of the word publisher.  I'll be investigating this further -- as it looks great.

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