Organic Search Insight

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Interactive marketing analytics provider Covario announced an upgrade to its Organic Search Insight solution to include Audit Score v2.0 – a measure of the alignment of an advertiser’s website with the methods used by search engines like Google, Yahoo, MSN to display natural search results.

Audit Score v2.0 is based on proprietary data developed by Covario from audits conducted on over 500 different websites across its customer base. Covario belives Audit Score v2.0 is more accurate than Google Page Rank in predicting how effective an advertiser’s SEO investments are in driving measurable business improvements.

Audit Score v2.0 is an important step for our customers as it elevates our ability to make specific recommendations, search engine by search engine, and drive key online marketing strategies that improve the ROI of SEO” says Dr. Matthias Blume, Chief Analytics Officer at Covario.  “Each search engine treats websites very differently, and their treatment changes over time. Our analytics allow us to understand these differences and changes, and make recommendations that measure SEO effectiveness based on the uniqueness of each search engines’ algorithms.

Audit Score v2.0 is available as part of the latest release of the Covario™ Marketing Action Platform, an enterprise software solution that helps large advertisers and their agencies increase the efficiency, lower operating costs and improve Return-On-Investment of paid search advertising and Search Engine Optimization programs.

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