Perhaps the technology was far ahead of its time, but click-to-call just won't go away - one might even argue that it's undergoing a bit of a renaissance. 

Bravestorm announced the released of its click-to-call offering BoldCall Express this morning. The service is aimed at small businesses interested in using the technology for the purpose of lead generation.

"Our goal was to make click-to-call technology easily accessible to any business that has a website," said Bravestorm President and CEO Steve Castro-Miller. "To date, the emphasis on click-to-call products has largely been within the enterprise market. However, the ability to immediately connect businesses with website prospects is something small businesses really need in today's economic climate. We've leveled the playing field with BoldCall Express, enabling accountants, lawyers, auto dealers, travel agents and real estate agents to field calls from website visitors anywhere, anytime."

The service is similar in functionality to other click-to-call offerings. An invitation feature engages website visitors, encouraging them to talk with the business. Users click a link and can request that someone from the company call them at a specific number. One advantage for businesses is that those calls can be routed to any number the business chooses - including mobile phones.  Another interesting feature of the BoldCall Express offering is that it provides business owners with the name of the caller, their city of origin, the web page where they initially requested the call, and whether the user has called before.

Pricing has been an issue in the past but this seems to be a reasonable start cost of $14.99 per month and includes 100 minutes of U.S. or Canada talk time.

Bravestorm are also the makers of BoldChat.