Users of the DirectTrack affiliate management software platform will now be able to provide their affiliates with real-time mobile-browser access to performance data and campaign communications.
Detailed sub-id stats (down to the impression, click, conversion, and EPC levels), revenue and statistical data by campaign or cumulative, and the latest campaign information including name, description, and payout data are some of the information sets that will be available.
While this may not sound like a big deal to some, for the mobile obsessed like me, it is an important and welcome feature. DirectTrack clients now have ubiquitous access to a fully branded mobile solution for their affiliates. The result might just be more productive affiliates and ultimately happier merchants - and who doesn't want that?