OpenX has just received another $10 million in VC funding. That means the ad network is poised to grow, and expand offerings to publishers and advertisers alike.
The former Openads, OpenX lets advertisers control their own campaigns (or have it done for them) and offers the ability to daypart, reach target audiences and includes analytics reporting, across any number of websites. For publishers, OpenX Market runs an auction-style system, where you stand to earn the most revenue. You set the price, then advertisers bid for placement on your website. The highest bidder wins, while OpenX takes 15 percent of the revenue.