MailerMailer released its ninth bi-annual Email Marketing Metrics
Report today, highlighting the latest trends in email marketing. The 38-page
report is filled with charts, tips and data that provide businesses with
relevant information to help them adjust their email marketing strategy to
cater to their audience's changing needs.
Perhaps the most interesting takeaways are the most
frequently-seen terms used by marketers in email subject lines. The top 10
most popular terms were 1) news, 2) party, 3) newsletter, 4) free, 5) night, 6)
sale, 7) com, 8) update, 9) holiday, and 10) week.
Other interesting points included in the report:
- Emails are
being opened sooner: 32.6% of all opens occur within the first two hours,
compared to 29.6% six months prior
rates held steady, rising just slightly by .08% in the second half of 2008
deliverability keeps increasing -- more emails are reaching recipients'
- Religious/Spiritual emails are getting the
highest open and click rates compared to other industries
"The key to leading winning campaigns in the midst of a recession is to
move with the ebb and flow of changing subscriber preferences," says
MailerMailer CEO Raj Khera. "Our report covers many important trends marketers
need to be aware of to make strategic decisions in running their campaigns."