Omniture has created a new tool designed to measure the popularity and success of Facebook applications. Dubbed App Measurement for Facebook, it utilizes the reporting capabilities of the company's online analytics solution SiteCatalyst. The tool is now available for SiteCatalyst customers and is part of the Omniture Online Marketing Suite.
With App Measurement for Facebook, marketers can better understand their users and their engagement with applications. By understanding the relationships among Facebook, site traffic and online channels, marketers are poised to make a big impact with apps and make make more informed, data-driven decisions for social media.
Brett Error, CTO and executive vice president, products at Omniture says: "With more than 200 million active users, marketers are intrigued by the potential of Facebook to help them connect with consumers in personalized and meaningful ways. Yet the relatively young phenomenon of social media has forced marketers to rely on experimentation to tap into that potential. The App Measurement for Facebook solution will deliver actionable insight concerning Facebook applications and help marketers develop data-driven social media marketing strategies that support and positively affect efforts across other online channels."
Sample of the Application Funnel Conversion Report within Omniture's SiteCatalyst: