Mark your calendars - an impressive online marketing suite looks like it will be released by web content management systems provider SiteCore around June 30th.
The Online Marketing Suite is an add-on to the already robust Sitecore CMS, providing Web marketers with an ability to monitor visitor behavior, deliver personalized experiences, perform usability testing and manage online campaigns. The two key features of the platform are integrated analytics and a rule builder.
SiteCore's Visitor Experience Analytics provides a foundation for personalization and visitor profiling. As reporting is accessible directly from within SiteCore, users are able to set up visitor profiles, register campaigns, specify goals and act against events.
The rule builder is what allows non-technical users of SiteCore to setup profiling, personalization and perform A/B and multivariate testing on the site. The builder in many respects mimics the Outlook message rule builder.