Search marketing platform Kenshoo announced hybrid bid management capabilities for its search engine marketing management platform.
Most noteworthy are the advanced forecasting capabilities which enable search marketers to predict profits, revenues and traffic over a range of possible budgets. This new visibility into future performance allows marketers to understand different scenarios, visualize sensitivities and improve decision making.
"Years of combined experience in advanced statistical theory have gone into crafting our new optimization system and we could not be more pleased with the results from our 6 months of testing. We are at the forefront of solving a highly complex time-series optimization problem and are excited to be delivering competitive advantage to our customers" says Nir Cohen, Kenshoo CTO.
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