Twitter's First Steps to Paid Accounts?

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In response to a lawsuit filed by St. Louis Cardinals manager Tony LaRussa, Twitter has decided to verify some accounts. Although Twitter responded that, "Mr. La Russa’s lawsuit was an unnecessary waste of judicial resources bordering on frivolous," they will start releasing verified accounts this summer.

Verified accounts will start with public officials, agencies, famous people, athletes and "other well known individuals at risk of impersonation."

But the most interesting aspect of all is the final two sentences from the official Twitter blog post: "Initially, verification will not be tested with businesses. However, we do see an opportunity in that arena so we'll keep you posted when we have something to share."

A conspiracy theorist might read into that, translating to "We'll let you know when we decide to start charging businesses to use Twitter." And it's not the worst idea ever. Considering Twitter's soaring popularity with consumers and mass media, businesses have a lot to gain by using Twitter. After all, PRWeb and similar services charge businesses to broadcast their news, ping media outlets and create incoming links. If Twitter were to provide businesses with tools to help connect them with consumers and media outlets, or even enable transactions, would a small monthly fee be worth it? Take our poll below and let us know what you think!

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Peter 06-09-2009 10:37 AM

Validize is entering beta with a solution that will address these issues not only on services like Twitter but any web application and platform online.  Check out for more information.

06-09-2009 11:59 AM

Twitter is easily one of the most hyped platforms on the Web over the past year. And rightly so; it's

PatP 06-10-2009 3:23 AM

Something else (free) will come along to replace it.

Nicolas Casanova 06-12-2009 7:31 PM

Business would start using personal accounts to tweet. That could also work as a "validation" making costumers think one of their friends has purchased from that business.

I don't think Twitter will start charging business, as PatP said: "Something else (free) will come along to replace it." And I should add: that "free-something-else" would be advertising itself on Twitter as a personal account and not business.

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