Email marketing service provider JangoMail today announced some innovative functionality to its service for transactional emails.
A trackable SMTP Relay feature will allow email marketers to connect to the JangoMail system via SMTP (Simple Mail Transfer Protocol) instead of the company's API -- making the platform easier to adopt. This means that email marketers can use Microsoft outlook, Thunderbird or any other desktop email client directly for their campaigns.
As an extension to JangoMail’s Transactional Email platform, the new trackable SMTP Relay functionality will provide users with open tracking, click tracking, DKIM (DomainKeys Identified Mail) signing as well as log files for confirmation of email delivery.
"We are excited to launch the first-ever trackable SMTP relay service for email marketers who have JangoMail running as the engine behind their applications that send individually triggered email messages to single recipients," said Ajay Goel, President of JangoMail.