Bing Growing Like a Newborn Baby

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In perhaps the most competitive niche in all Web technology, comScore is reporting in a follow-up study on the performance of Bing that the little decision engine increased its position in the search market during the second week of its public launch.

From the release: "Microsoft Sites saw its average daily searcher penetration and share of search result pages in the U.S. continue to climb during the second week of Bing’s introduction. Microsoft Sites’ average daily penetration among U.S. searchers reached 16.7 percent during the work week of June 8-12, up 3 percentage points from the May 25-29 work week prior to Bing’s introduction. Microsoft’s share of search result pages in the U.S., a proxy for overall search intensity, increased to 12.1 percent during the period of June 8-12, also climbing 3 percentage points from the pre-introduction work week of May 25-29."

It appears that Microsoft Bing has continued to generate interest from the market for the second consecutive week,” said Mike Hurt, comScore senior vice president. “These early data reflect a continued positive market reaction to Bing in the initial stages of its launch.

As you might imagine, we've got quite a few mentions of Bing in the upcoming August edition of Website Magazine (distributed in early July). If you're not yet a subscriber, sign up now so you don't miss out! Learn more about subscriptions for Internet professionals or just jump over to request the quarterly edition.

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4 comments

JamesK 06-19-2009 4:13 PM

I see a lot more traffic coming to my site from Bing.  They are clearly making a dent in the competitive search engine sector.

GeorgeM 06-20-2009 7:11 AM

Hopefully, it's not just a curiosity factor.  We'll have to wait and see how it is after several months.

Although it is good news, I don't think it's a good enough dent on Google's share.  We'll see what Yahoo have on its arsenal to combat this as I think it's Yahoo who's definitely getting hurt with Bing.

Jimmy Dunn 06-20-2009 1:54 PM

MSN’s biggest problem is its refusal to learn from its successful competitors, and we all who they are, but I something wonder if they do. I understand the need for a USP but why would you use Bing over Google or Yahoo?

I don’t think that we will be hearing I’m going to “Bing” that anytime soon. I could be wrong I better Google, Bing and learn more about it!

MikeH 07-05-2009 5:44 PM

Nothing to lose & ??? to gain. It's another link so what the heck - I'm all in.

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