Web-based software developers Interspire have developed Big Commerce, a shopping cart that combines ease-of-use with powerful functionality. And it's free. The shopping cart will not be available to the public for a few weeks, but Website Magazine readers can get it now.
Big Commerce was developed with a few goals in mind, one being it's ease of use. What jumps out right away is the ability to customize your shopping cart with drag-and-drop functionality. So, if you wanted to test a new position of a featured product, that could be done by simply dragging it to any area of the page. This ease of use, combined with built-in integration with dozens of payment gateways, and any number of analytics providers and CRM softwares gives merchants a fully-functional shopping cart without a steep learning curve or the need for outside help. In short, Big Commerce is made to fit in with your existing website and business. And for that reason, the cart would also make a nice add-on for website developers to offer to their clients - the less support clients need, the more a developer can focus on new business.
Big Commerce was also developed from the ground up with SEO in mind, tapping some of the leading SEO experts in the business during development. The shopping cart automatically includes optimization for meta and title tags, as well as a very clean CSS structure, allowing for easy customization.
Some other features of the Big Commerce cart include:
- Recommendation functionality for "related" products to increase cross-selling opportunities
- Refund and store credit abilities
- Flexible discount rules
- Re-orders from previous purchases
- Coupon codes and bulk discounts
Visit http://BigCommerce.com and enter "websitemagazine" for a free, exclusive beta invite to the new shopping cart and explore all its possibilities.