Popular mobile browsing software provider Opera released their State of the Mobile Web report, and it shows that mobile is, unsurprisingly, on the rise. Users of the Opera Mini mobile browsers increased 136 percent from a year ago. Perhaps the most interesting numbers come in the form of page views. Users are not just getting on the mobile Web more, but viewing more content. Overall, users viewed 227 percent more pages on the mobile Web, compared to one year ago.
A large section of the report focused on Southeast Asia, where overall page views in the top nine countries increased a whopping 459 percent, and overall users increased 119 percent. In the U.S., the numbers are less, but still impressive. Overall page views are up 151 percent from 2008. The top 10 mobile sites visited by U.S. users of Opera Mini are:
It's hardly surprising that Google is leading the way. However, in Russia and China, Yandex and Baidu lead the way, and Yahoo! is a close second in India - one of the fastest growing mobile countries with a stunning 531 percent increase in page views and 128 percent increase in unique users.
An increase in mobile usage is often attributed to more smartphones on the market, making faster and easier mobile browsing. It's interesting to note that Opera users are using BlackBerry handsets the most. In fact, in the U.S., 7 of the top 10 handsets are BlackBerry.
Mobile browsing continues to rise. Website owners should take note of the increase in page views. It means that users are spending more time on mobile, and expanding their browsing. While this study is limited to Opera Mini users, it's a good indication that a website's reach is growing. And to take full advantage of this, pages need to be optimized to handle this mobile traffic, and a mobile presence needs to go beyond a landing page - users are digging deeper.