Local online video advertising service Jivox
released several new features including map-based geo-targeting, QuickStart
video ad creation templates, and new subscription plans for advertisers.
The automated map-based geo-targeting displays targeted cities on an
interactive map and allows users to expand the targeted geography around a city
by a 5, 20, 15, or 30-mile radius and save it for a future campaign.
Jivox' QuickStart Ad Creator (a template-based offering) enables advertisers
to create video ads by completing a series of prompts for text and logos. Any ad
created in the Jivox service can be saved as a QuickStart ad to be customized by
other users, and unlike other template-based approaches which do not allow
further changes to the ad, Jivox QuickStart ads can be further edited by using
Jivox advanced video ad creation tools.
Finally, Jovox has made available subscription plans. Plans are designed
around typical geographies, including local, metro, regional and national, and
can be combined with subscription periods, including one, three, six and twelve
months allowing advertisers to spend as little as $225 per month or set custom
spending levels based on their marketing needs.