Online marketing solution provider Implix just announced the launch of GetResponse 6.0 - and it's got some newy features that should not (or will not) go unnoticed.
This release of the popular email marketing platform is the first that I've ever come across to offer audio and video recording capabilities, and Twitter integration (if you're an iPhone user there's even an app just for you available in the Apple App Store).
Website Magazine was fortunate enough to speak with Simon Grabowski of Implix and demo the GetResponse 6.0 release last week. In addition to those features listed above, other platform enhancements which really impressed us within this release are online surveys and Web forms, email analytics, split testing (test up to five messages simultaneously), dynamic content, and 300-plus new email design templates.
While split testing, analytics and templates are great, by adding video/audio features GetResponse has seperated themselves from the ESP (email service provider) pack.
“In email marketing, message frequency is good – but when it’s uncoordinated and impersonal, prospects respond by hitting the delete key with equal frequency,” noted Gartner Research Director Richard Fouts. “Moreover, the current generation of IT buyers have little time and a short attention span, so marketers are getting above the email clutter with audio-video, mobile and social media components in their campaigns. Vendors like Implix that not only help companies implement email and video marketing solutions, but also offer insights and advice on current best practices, could play a central role in this evolution. Being able to click on a one-minute video vs. reading a page of text is already proving to be an effective strategy for online marketers, and a welcome relief for consumers.”