Web analytics provider VisiStat released version 7.0 of their product yesterday and the solution features a number of interesting upgrades and enhancements.
- AdCaM 3 (the advertising campaign management module) has a greater focus on reporting and conversion.
- SEO Analyzer provides varying levels of information, designed for SEO/SEM development and management, or to offer search engine keyword tracking and page rank numbers.
- The new Local Search feature allows websites with search functionality to track, in real-time, what visitors search for on their sites.
- Daily E-mail Reports deliver a thumbnail look at an account's basic reporting, are now customizable, and enable users to select which reports they want summarized in their daily e-mails. They can also designate where, and to whom, those e-mails are sent.
Most notable among the improvements in version 7.0 is the addition of LeadCaster - a real-time lead generation application that provides access to contact information of companies visiting a websites (while onsite and after).
VisiStat essentially is integrating Jigsaw® and LinkedIn® with LeadCaster’s sales management tools. This sllows users of the platform to build out contact files with current information, create watch lists, set up alerts and notifications, divide and allocate sales territories, receive executive level daily summaries, utilize filtering abilities, and a variety of other options.
“Version 7.0 is our biggest release yet. We are very excited to be a leader in the development of a service that allows a business to successfully bridge the gap between sales and marketing—using their website. And with LeadCaster, VisiStat offers an elegant lead generation tool powered by, and fully integrates with, a world-class analytics engine. No one in this market space can make this claim, or offer what we can," said Tina Bean, Director of Sales and Marketing for VisiStat, Inc.