Local Ads Moving to Social Networks

Posted on

  • email
  • twitter
  • facebook
  • share this

share this


Borrel conducted an assessment of advertising palced on social networking sites and found that nearly 20% of all ad spending is done by local businesses. While you might think that most were on a national basis, Borrel estimates that local advertisers will account for about $641 million of nearly $3.3 billion this year trying to reach consumers via these sites.

Borrel does point out that the total spend is still miniscule; just 3% of all locally spent online advertising is on social networks. The research also indicated that 57% of all the local/social advertising is going to Facebook and MySpace - the only two sites generating more than $100 million from local placement of ads. Facebook consequently generated 74% of its ad revenues from local businesses.

Borrel will continue studying social network ad spending, but download the projections here.


Custom WordPress Design Themes at 99designs.com. Get the most designs for your buck when you start a design project!

Login To Comment

forget your login information?

Become a Member

Not already a part of our community? Sign up to participate in the discussion. It’s free and quick.

Sign Up

Be the first to comment on this article


999 E Touhy Ave
Des Plaines, IL 60018

Toll Free: 1.800.817.1518
International: 1.773.628.2779
Fax: 1.773.272.0920
Email: info@websitemagazine.com