Ad Agencies Fighting Click Fraud

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No one is immune from the recession. When advertisers cut back by spending less it impacts everyone - even those perpetuating click fraud.

Agencies, whose margins are slim enough as it is, are increasingly aware of the trend and are looking towards solutions to ensure that their piece of ad revenue isn't reduced any more than neccessary. Case in point, media and technology company Burst Media partnered with Anchor Intelligence to enhance its existing inventory auditing systems with "additional visibility" into site traffic quality.

Through Burst’s partnership with Anchor Intelligence, web sites and ad networks utilizing adConductor™, Burst’s ad management and optimization platform, will receive insight into their own and affiliates’ traffic quality. “Our partnership with Anchor Intelligence will contribute to Burst’s ad inventory optimization and traffic filtering programs and allow us to deliver even more value to our advertiser and publisher partners by enhancing our commitment to provide the highest quality traffic sources,” said Harry Klein, COO Burst Media.

Burst joins the ranks of Ask.com, Technorati, LookSmart, Vivaki (Publicis Groupe), and several other industry leaders in partnering with Anchor Intelligence to protect advertisers and improve advertising performance.

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2 comments

07-16-2009 8:24 AM

Pingback from  Digital Media Buzz - Ad Agencies Fighting Click Fraud | Digital Media Buzz

AizenmanM 07-18-2009 3:27 AM

I did advertise with yahoo for 3 month .  

my monitor in the site  didn't report  any extra clicks coming from Yahoo !!

for me it shows  a clear Fraud  from Yahoo .

all I asked is a return  of my payments   900$.

they  have all records of my campaigns .

all my records  showing clearly  its a  Fraud  ,

but when you talk to Yahoo  its like talking to a ROBOT  

all  their   questions  are simply to delay  my request .

all I asked  Now is a return  of my payments   900$.

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