Email marketing service provider JangoMail just introduced reporting on geo-tracking. The new feature enables marketers to determine the location (city/state/country/zip code) of recipients through open, click and Web site activity tracking. Email marketers can also determine the IP address, ISP and latitude/longitude data of recipients.
The geo-tracking feature will perhaps most importantly permit marketers to segment the data. Users will be able to filter reporting results to show data from recipients who are based within a particular mile radius from a specific zip code. JangoMail has also integrated with Google Maps to provide users with a visual overlay of Geo-Tracking data.
Users can export any segmented data into a new JangoMail group with a single mouse click -- allowing follow-up email campaigns to be sent to geo-targeted segments. “Segmentation and geo-targeting continue to be hot topics in the email marketing industry and we believe the new Geo-Tracking reporting functionality will bring critical intelligence to email marketers,” explained Ajay Goel, President of JangoMail.