Geo-Tracking Now Available at JangoMail

Posted on

  • email
  • twitter
  • facebook
  • share this

share this



Email marketing service provider JangoMail just introduced reporting on geo-tracking. The new feature enables marketers to determine the location (city/state/country/zip code) of recipients through open, click and Web site activity tracking. Email marketers can also determine the IP address, ISP and latitude/longitude data of recipients.

The geo-tracking feature will perhaps most importantly permit marketers to segment the data. Users will be able to filter reporting results to show data from recipients who are based within a particular mile radius from a specific zip code. JangoMail has also integrated with Google Maps to provide users with a visual overlay of Geo-Tracking data.

Users can export any segmented data into a new JangoMail group with a single mouse click -- allowing follow-up email campaigns to be sent to geo-targeted segments. “Segmentation and geo-targeting continue to be hot topics in the email marketing industry and we believe the new Geo-Tracking reporting functionality will bring critical intelligence to email marketers,” explained Ajay Goel, President of JangoMail.

 
LeadsCon Las Vegas is the definitive conference for vertical media and direct response marketing. Register Now & Save Hundreds!


Login To Comment


Become a Member

Not already a part of our community? Sign up to participate in the discussion. It's free and quick.

Sign Up

Be the first to comment on this article

999 E Touhy Ave
Des Plaines, IL 60018

Toll Free: 1.800.817.1518
International: 1.773.628.2779
Fax: 1.773.272.0920
Email: info@websitemagazine.com

Facebook


Twitter