SEMPO just announced that it’s adding two new courses to its collective of effective search marketing classes. “Linking and Brand Management” and “Social Media” are live online and available for immediate registration ($299 each).
The Linking and Brand Management course will cover "how to obtain high quality links from a variety of sources, including link recovery, directories, social media and expert articles. It will explain how to develop compelling content and how to effectively promote the content to traditional and online media in order to attract links, and include discussion on the use of humour, interactive games, podcasting and video as tools for link attracting."
SEMPO's Social media course will "examine the gamut of social media and employ case studies to illustrate the right and wrong way of using social media to fulfill marketing objectives."
"SEMPO Institute's growing menu of short courses fits the demands of busy search marketers who want to hone in on a particular topic that correlates with their job responsibilities, in order to increase their skills and add even further value to their client work," says Adam Cohen, partner in Rosetta, a leading U.S. interactive agency, and a member of SEMPO's Social Media course review team.