AT&T Interactive and Yahoo yesterday announced an agreement under which AT&T’s 5,000 strong sales force will sell Yahoo! display inventory across the United States. The companies have existing relationships across a variety of industries including portal and mobile services as well as powering Yahoo! Local with advertiser content from YellowPages.com.
AT&T Interactive has existing relationships with many small businesses, many of which have created local online ad campaigns and Web presences around YellowPages.com. The agreement essentially enables those using AT&T Interactive to add Yahoo! display advertising to their marketing.
"Local businesses are looking to drive in-store traffic, and our alliance with AT&T Interactive will help them reach a local audience of highly-engaged potential customers on Yahoo!," said Jim Schinella, Senior Vice President, North America Region, Yahoo!. "As local businesses shift their advertising spend to reach the growing number of Internet consumers, AT&T Interactive and Yahoo! can equip them with the tools and expertise they need to be successful online."