Website Magazine’s upcoming September issue (which will be distributed exclusively to professional-level members in August) features an article from Pam Horan of the Online Publishers Association on the new banner formats. If I had known about the following, I would have shouted at the top of my lungs – “Stop the Presses” – which I’ve always wanted to do.
Transactional-based advertising technology provider Adgregate Markets has announced an interesting partnership with Linkstorm wherein Adgregate’s ShopAds will become the only ecommerce solution integrated into Linkstorm's Banner Xpander™ - a banner ad with navigation meny overlays that displays on mouse roll-over.
ShopAds will enable Linkstorm to integrate e-commerce transactions into any Banner Xpander campaign, which allows consumers to browse, interact with, and purchase products directly within the ad unit. While the advertising technologists have teased us with this advancement for years, this is the first large scale integration I’ve come across.
"The combined Banner Xpander and ShopAds product offers marketers improved results from their display advertising by bridging the gap between in-banner product discovery and purchasing," said Ari Brandt, CEO, Linkstorm. "The industry is rapidly shifting towards performance-based advertising. Together with Adgregate, Linkstorm is equipped to lead that charge."
Whether this will revolutionize the stagnant state of online display advertising is anyone’s guess, but it’s not a stretch to see how traditional banner ads are being transformed.
"Linkstorm is changing the game for marketers looking to provide consumers with easy access to product information, which in turn results in better conversion rates as well as a wealth of valuable data," said Henry Wong, CEO, Adgregate Markets. "As Linkstorm's first and only ecommerce partner, we're empowering Linkstorm to take that value proposition even further with true ROI measurement for their clients."
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