Tracking Ad-Generated Phone Calls

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Ifbyphone just announced that internet marketing agency ClickFuel is using its call-tracking services to provide clients with tools for tracking online ads that generate phone calls.

SMBs typically a majority portion of their sales leads by phone, but traditionally Internet marketing firms (those that often serve those SMB's) have had difficultly measuring phone calls that result from the advertising they manage.

“The huge void for SMBs has been in phone sales lead tracking, with most firms focusing on website checkouts, submitted requests and downloads,” said ClickFuel founder Colby West. “With Ifbyphone’s service, we assign specific phone numbers to each customer’s advertisements to determine – based on the number of leads for the ad money spent – which efforts are working and which ones need to be re-examined.”

Ifbyphone’s call-tracking service enables ClickFuel to identify the source of sales leads its SMB customers receive. Additionally, Ifbyphone’s Google Analytics Integration makes it possible to track phone calls directly alongside website data in Google Analytics. Using trackable phone numbers, ClickFuel can better optimize customer campaigns and accurately assess their return on investment (ROI).

“ClickFuel is a crystal-clear example of how marketing and advertising firms are improving the efficiency and effectiveness of their customers’ sales efforts using our phone automation services,” said Ifbyphone CEO Irv Shapiro. “The marketing industry is hard at work evaluating and implementing economical tools to help their SMB customers – which don’t have the internal expertise – make the most of their advertising and sales efforts.”

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