Everybody knows that the best way to take your business (whether it is web-based or brick and mortar) to the next level is to secure media attention. A common way to do that of course is to develop outreach programs through the practice of public relations.
Finding those interested in your “story” however is a time consuming and often exceedingly frustrating task. The situation is made worse of course because of the often strained relationships between media and PR professionals that have developed over the years. For example, quite a bit of attention was paid to the blacklist of 328 PR professionals that was put forth by Wired’s Chris Anderson.
MatchPoint, an application that allows PR pros to identify appropriate reporters and bloggers for a specific story might be just what you need if you want some do it yourself public relations and avoid the glares of those lofty journalists. Yes! Technology to the rescue – take that Chris Anderson.
The service has added more information on the journalists and bloggers within its database for version 1.5. As of today (July 28th, 2009) over 196,000 journalist listings were included. What will make you pay attention (or should) about MatchPoint is that it really is a integrated platform for DIY PR. The system enables user to engage media folks with personalized messages (like pitch notes) or send full-on multi-media press packs. Users can even monitor those they find that might be interested in covering their businesses by including notes on activity. Plus, new to MatchPoint v1.5 is the ability for journalists to evaluate the usefulness of story pitches and “rank” the sender.
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