Twitter: Advertisers Show little Confidence

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A recent Harris poll reveals some interesting opinions on Twitter (access here in PDF) - most notably that just 8% of advertisers say Twitter is "very effective" for promoting products and ideas.

Just under half of advertisers (45%) say that Twitter is something in its infancy and its use will grow exponentially over the next few years, while one in five (21%) believe Twitter will not move into the mainstream and is something mostly young people and the media will use. Just under one in five advertisers (17%) believe Twitter is already over and it’s time to find the next best thing while 17% of advertisers say they don’t know enough about Twitter to have an opinion on it.

Among consumers it is a different story altogether, as over two-thirds (69%) say they do not know enough about Twitter to have an opinion about it. Just over one in ten say it is just at its infancy (12%), 12% also say it is just something that young people and the media will use and 8% of consumers say it is already over and it’s time to find the next best thing.

What's most notable however is that just 8% of advertisers say Twitter is "very effective" for promoting products and ideas - that's not good. While half (50%) say it is "somewhat effective, 34% of advertisers say it is not that effective and 8% believe it is not at all effective for promoting products and ideas.

Can it get any worse for TWitter? Not much in my opinion.
Wait - did you hear that? Wasn't that the fail whale jumping over the shark?

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3 comments

JeanN 07-29-2009 1:51 PM

wow! I was surprised at the results.  I have personally been doing twitter for 2 months and no interior design business has come my way from it.  This is exactly how I felt.  I do it because everyone says its important but I am not that convinced.  What does everyone else have to say?

07-30-2009 7:35 AM

Pingback from  Digital Media Buzz - Twitter: Advertisers Show little Confidence  | Digital Media Buzz

John AlanR 07-30-2009 3:20 PM

Good question. Perhaps Twitter is struggling because it requires quite a bit of time to stay current, or because of users' uncertainty about unwanted advertising.

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