Google today launched what ultimately could be the most serious threat to PayPal yet.
The Google Checkout Store Gadget, a product of Google Labs, enables the creation of an online store that's powered by Google Checkout.
What eBay company PayPal did so well (which arguably changed the face of the commercial Web for millions) is simply the process of accepting payments. When a company with a trustworthy brand like Google comes into the market with a solution like this one, it once again changes the game. Why? The best part of the gadget is that inventory is managed in a Google Docs spreadsheet.
Merchants will need to have a Google Checkout seller account in order to process orders but the actual development side of this is a breeze. Just create a copy of Google's template spreadsheet and then replace the sample inventory with your own. Then embed the gadget on your website and you're on your way to e-commerce riches.
Here's how the Google Checkout Store Gadget looks: